Posted on Monday, 1st December 2008 by CopywritingCat
Ben Settle, one of my favorite copywriters, made this point in an article. He wrote an ad targeted to the right-wing self-defense market. This market listens to the likes of Rush Limbaugh. So, Settle says, the ad reads like a Rush Limbaugh spot.
Ben showed the article to one of his friends. The friend hated it. [...]
Tags: ben setttle, copy, copywriting, message
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