Posted on Sunday, 28th June 2009 by CopywritingCat
You’ve heard of bait-and-switch tactics? Here’s how they work. You see an ad that promises a ridiculously low price for something you really want. “Large 32-inch Flat-Screen TV for $300.”
So you go to the store, credit card in hand, holding the newspaper ad. When you get there, the clerks say, “Oh, we only had a [...]
Tags: copywriting, internet marketing
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