Posted on Saturday, 18th October 2008 by CopywritingCat
My copywriting clients sometimes ask me, “Do I really have to use such long email messages and sales letters? I hate them.”
“You hate them,” I say, “because you are not your own target market. If readers are also serious prospects they’ll be motivated to keep reading.
“And second,” I add, “it’s ot about length. It’s [...]
Tags: conversion, copy, copywriting, long copy, short oopy, web site marketing
Posted in copywriting, website marketing | Comments (0)
