Posted on Saturday, 6th February 2010 by CopywritingCat
When you use book reviews as a strategic marketing tool, your first step is to choose the books your target market will be reading.
You can choose books that your prospects are considering to solve very specific problems. These days it’s easier than ever before. With a saturated market, publishers increasingly insist that authors focus on a fairly narrow readership.
For example: Suppose you are a professional organizer. You work with professional women who feel overwhelmed by time, space and clutter. Many of these women don’t think they need an organizer. They may not realize what a professional organizer does.
So your job is to reach them where they are looking. Many of these women face challenges as they seek the next promotion or want to gain visibility in their organization. They may be balancing home and work responsibilities. They will be reading books about women and careers. They may also be reading books about stress and work-life balance. And some of them devour fiction where the protagonist is also a professional women.
As you review these books, you focus on the books. But you can also introduce hints about what you do and how you help meet the challenges the books propose to solve. You present yourself as an alternative or as a supplement to whatever the books propose. And you do this subtly, with professionalism, within the guidelines of the online bookstore.
How do you do this? Come to a workshop February 16 and enjoy a download of Boost Business With Book Reviews, included in your investment.
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