Crack the Article Marketing Code

Sunday, 21st March 2010.

Posted on Friday, 22nd January 2010 by CopywritingCat

Dan Kaplan, founder of SMC Data Systems, never had to worry about getting new clients. He relied on quality products and top-notch customer service.

Suddenly his business got hit with a double whammy.

First, many of his clients began outsourcing services and software to the Far East, where prices were considerably lower. He was competing harder in a shrinking market.

Then the client contacts he had nurtured for years began to retire or leave the industry. They were no longer available as a source of referrals for new business.

Kaplan needed to change his business model fast. He started writing online articles to gain exposure to new markets. At first he worked with PR agencies, but he soon realized he could get better results on his own.

When Kaplan found Eric Gruber of Article Marketing Experts, he was getting limited coverage in small publications. Eric suggested a few simple changes that had a surprisingly big impact.

Kaplan’s website now displayed logos of prestigious places. He gained credibility with prospects this way.

Kaplan added an articles page showing every place where he has been published. When you view his website at www.smcdata.com, you have no choice but to perceive him as an expert.

As Kaplan’s articles were published, he emailed the links to his business contacts and IBM reps. Now he was viewed as expert in the distribution industry.

Today Kaplan’s business enjoys success and he is one of the top IBM resellers in the United States. You can learn more about Kaplan and other success stories on Tuesday, January 26, when Eric Gruber guests on a special Cat Chat presentation. Eric will take you behind the scenes and how how these real, ordinary people achieved success with article marketing.

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