Posted on Sunday, 9th November 2008 by CopywritingCat
When you study landing pages of independent professionals, scroll down to the place where the rubber meets the road: the Call to Action. Often you ee the question, “How much is your investment?” followed by a reference to a totally different product or service.
Some copywriters call this technique “apples to oranges.” I call it “The [...]
Tags: copy, copywriting, marketing, pricing, professional service
Posted in Professional Services Marketing, copywriting | Comments (0)
