Posted on Tuesday, 2nd February 2010 by CopywritingCat
Independent professionals and service business owners often try to reach prospects by SEO techniques. The goal is to encourage people to find you in the search engines.
But what do you do if the prospects are not looking for you? Many of your prospects will never think of going to Google or Yahoo to search for your service. They may not be familiar with those search engines services. In fact, they may not realize your service exists.
For example, career changers often do not realize they can hire coaches and consultants who specialize in their particular challenges. They will never look for these services. To reach clients who are not looking for you, you need to be available so they stumble over you while they are looking for something else.
One of the best ways to reach these clients is via targeted book reviews on the online bookstores. I’ve used this technique myself with considerable success.
My first site was about career change and relocation. I faced all these challenges when searching for prospects. To enhance my own knowledge, and find resources to recommend to my clients, I devoured books on life transition and careers.
I read a lot of other books, too: mysteries, memoir and psychology. Because I was working alone as a solo-preneur, I didn’t have colleagues. I didn’t know a lot of people who were interested in what I was reading. So just for fun, I began writing reviews for Amazon. I wanted to share my views with the world.
Was this marketing? It sure didn’t feel like marketing. No way. In fact, I felt guilty every time I posted a review. Surely, I thought, I could be doing something more useful.
To my surprise, readers started calling me. They had read my reviews. Then they went to my website. Or they just googled my name. One review-referred client hired me on the spot for a $1500 program, after a single get-acquainted call.
Book reviews reach many people who are not otherwise available.
Online bookstores get a ton of traffic. You just need a fraction of those millions to be profitable and successful. Your Amazon reviews introduce you to all sorts of people who are looking online for solutions to problems. They’re not always the same people who go into search engines, but they definitely know how to activate a browser and get into the Internet.
You stand out from the crowd.
Very few independent professionals and service business owners write book reviews. Even fewer approach the system strategically to get results without violating the bookstore’s guidelines.
Reviews reach buyers, not tire-kickers or freebie-seekers.
When people come to online stores, they hold credit cards in their hands. They know: nothing is free here. If you want a book, you have to buy. Therefore, they have the same mindset when they look you up.
Reviews let you reach targeted clients.
You can choose books that your prospects are considering to solve very specific problems. These days it’s easier than ever before. With a saturated market, publishers increasingly insist that authors focus on a fairly narrow readership.
And you can get my step-by-step system to writing reviews strategically to attract clients. As far as I know, it’s the only system that shows service business owners and independent professionals how to do this. Visit
http://www.BoostBusinessWithBookReviews.com
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Tags: client attraction, Professional Services Marketing
Posted in Professional Services Marketing
