Posted on Monday, 29th June 2009 by CopywritingCat
Business owners often think they need to increase traffic to get more clients. So they explore ways to come up higher on searches.
But many of your prospects won’t find you by typing a search into Google, Yahoo or MSN search engines. Sometimes you need to stand out in front of traffic. Your strategy becomes, “You will find me, whether you’re looking or not.”
Example #1:
Recently I was looking for a carpet cleaner. I typed “carpet cleaner – Seattle” into a search engine. But I didn’t get a page of carpet cleaners. Instead, the first listings directed me to sites that rated carpet cleaners. I visited citysearch.com or yelp.com – two sites that rate local businesses.
So Joe Carpet Cleaner doesn’t need SEO to attract my business. He needs to get listed with yelp or citysearch. If you serve customer from a single city or geographic area, you’ll need to be listed in directories like these too.
Example #2:
If Mary decides to look for a Virtual Assistant, she won’t type “Virtual Assistant” into a search engine. She’ll ask her friends. She will search on craigslist and Facebook. She might go to the “Find a VA” section of a VA school.
Mary will find you if she comes across your name when she visits Facebook friends. She might check craigslist. Regardless, she will go to your website to see what you are about.
Example #3:
Tom isn’t looking for a career coach at all. He’s looking for a book about career change. On Amazon, he sees a review by someone who seems to be a career coach. Out of idle curiosity, he looks up the career coach’s site. He’s intrigued by the articles and info so he makes a call.
And that’s how I got many clients when I had just one career change site.
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Posted in Professional Services Marketing, SEO and Organic Search, Social Marketing: Blogs, Tweets, Facebook & more
