Posted on Sunday, 21st February 2010 by CopywritingCat
Yesterday’s post was about buildling relationships with members of your opt-in list. Today I want to discuss anou can bond: sharing common interests in books, movies, music and television programs.
One marketer regularly refers to an interest in classical music. A surprising number of people (especially those with certain demographics) will respond positively to references to Beethoven, Mozart and Bach. I received multiple comments on Facebook when I posted about a concert featuring Beethovens Ninth Symphony.
Television programs tend to be a common denominator, especially when you target an audience in a specific country. Some popular programs in the United States do not get broadcast overseas till the next season, so a discussion of the last Sopranos episode or the winner of The Apprentice can backfire to an audience in Europe or Asia.
You can relate a mainstream current event or television show to your own professional specialty. For instance, when the PBS series Carrier was extremely popular when it first appeared. This program showed episodes of live on board an aircraft carrier in the United States Navy. Career advisors, life coaches, and psychotherapists could draw on the themes of these stories to develop articles, ezine features and blog posts.
Learn more about using copywriting to create a Fabulous Online Presence that will attract clients. Listen here.
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