Posted on Thursday, 25th February 2010 by CopywritingCat
Last week’s teleclass drew a lot of interest. You can listen to the replay at this link.
We were talking about creating a fabulous presence online: a way to promote yourself so clients regard you as an expert and resource when they “meet” you all over the Internet. And we started to talk about identifying your own “fab factor,” the topic of this Thursday’s call. http://www.OnlineCatChat.com
When I first moved to Seattle, I went to many live networking events. Each time I practiced a brief answer to the inevitable question, “What do you you do?” I thought about what to wear (let’s not even go there) and tried to overcome the handiwork of the first hair stylists I found in Seattle. Each event required a minimum of two or three hours and a significant financial investment.
I actually got some terrific clients from those events. But even if you find that live networking makes sense for you, you enjoy several advantages from creating your fabulous presence online.
– It’s the closest thing to time travel in 2010. You “appear” in several venues at once…while you are also watching the Olympics, walking the dog, or even sleeping.
– You have a surprising amount of control over who shows up to meet you. You can attract targeted traffic so you tell your story to prospects who have the potential to become clients.
– You get to “show” instead of “tell.” You demonstrate your Fab Factor instead of telling prospects how great you are and you answer questions your prospects don’t even realize they are asking.
– Your monetary investment might be as little as zero and you get to leverage your time. Once you establish your own “fab factor,” you create content that can be repurposed over and over again. You can even tailor your message to each online venue.
We will talk more about these tips (and more) on Thursday: http://www.OnlineCatChat.com
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Tags: Professional Services Marketing
Posted in Internet Markting for Newbies, Professional Services Marketing, copywriting
