Posted on Tuesday, 30th June 2009 by CopywritingCat
Have you heard the story of the inebriated gentleman who lost his car keys? He was looking
for them under the light from a nearby street lamp. When a passerby asked, “Where did you lose your keys?” he pointed to a spot several feet away, well outside the circle of brightness.
“So why are you looking here?” asked the passing stranger, whose only drink that day had been coffee.
“Because it’s too dark over there.”
Go ahead and laugh, but a lot of folks use this strategy for their Internet marketing. Dozens of times, I hear someone saying, “I couldn’t get a good ranking with life coach…but I can get to a Page 1 on google with basket weaving classes. OK, that’s not exactly what I do, but I am Number One.”
The problem is: very few people are searching for coaches when they click on “basket weaving.” I can’t use a real example so, while this one may seem far-fetched, I hope you can get the idea. And I suspect not a whole lot of folks are looking for “basket weaving” anyway.
What’s the answer?
The best advice I ever got was this. Forget about being Number 1 on Google, especially if you’re in a tough market. Instead, put your energy into article marketing and other methods. Hold teleseminars and write online press releases. Use keywords that your target market uses. You might even be a candidate for google adwords.
Alexis Dawes has some good advice in her must-have ebook, Reach Desperate Buyers. She doesn’t worry about competition when she chooses a niche for her info products. She just wants to be sure that large numbers of people are searching online for solutions to the problem she wants to write about.
I’ve met several people who followed these strategies and then found themselves on Page 1….effortlessly…in the category they want.
You can get my own presentation of a copywriter’s guide to trafffic with my Hook Your Clients course. It’s also available with the Social Marketing Course.
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Tags: copywriting, SEO
Posted in SEO and Organic Search, copywriting
