Posted on Thursday, 1st January 2009 by CopywritingCat
Ah…didn’t think you were copywriting when you signed up for Facebook, did you? But if you’re reading this blog, chances are you aren’t on Facebook to find new people to join you for backyard barbecue. You want business contacts.
So a good description gets visitors curious. And when I learned that people had trouble with these descriptions, I created my Copywriting for Social Media mentoring course.
“If you’ve got a great talent but you don’t know how to tell the world how great you are, I can help. Do you need to promote yourself but you’re terrified of sounding like a used car salesman? Leavinng money on the table because prospects don’t recognize the value you deliver? Go to http://www.Bragging101.com..”
That’s where I might start if I defined myself by one of my favorite products. From there I would tweak and test. Is this message too strong for Facebook? Or could I tug my audience’s emotions even more?
And now you face an even more critical (but often ignored) copywriting challenge. Recently I happened to be reading a Facebook friend’s home page. Hmm…her services seem perfect for a couple of my clients. So I go to her site. I’m looking for a continuation of what I read on Facebook. Instead, I find beautiful photos, links to a press kit and a place to sign up for a free consultation.
“Where,” I want to ask,”is your About page?”
“Where is your Services page? How are you unique? Where are your success stories and testimonials? I can’t recommend you because I don’t know you.”
It would probably be rude for me to DM this professional with a suggestion to sign up for my forthcoming Social Marketing mentoring course. A wall post would get me un-friended faster than you can say “Bonus Offer.”
But I hope she (and other smart professional) get their copywriting moxie in 2009.
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Tags: Professional Services Marketing, social marketing, web site marketing
Posted in Professional Services Marketing, Social Marketing: Blogs, Tweets, Facebook & more, copywriting
