Posted on Sunday, 14th March 2010 by CopywritingCat
When business owners put together their first websites, they tend to fuss over every detail. (I certainly did.) Were the colors right? Did the design express the essence of the business? Did I need a logo? But over time, after working with dozens of clients, I’ve discovered the most important quality of your online presence. It’s got to be ready for change.
Every time you create a new product, implement a new workshop, or offer a new service, you add a new component to your online presence. You no longer have just one website. You have a site that’s like the sun with a lot of large and small planets orbiting around: your blog, articles, and maybe even your Squidoo lens.
You may not even have a traditional website. Your site might be based on Wordpress or even a Squidoo lens. You may have a series of opt-in pages, all leading to a subscription page.
So what tools do you need to deal with change?
– If you have a service business, you need a site that answers prospects’ questions: “Who are you? Why should I hire you? Do you understand my pain?”
– You need to send traffic to your site, via articles, blogs, press releases and sometimes stand-alone opt-in pages.
Therefore you need:
– a way to change (and perhaps create) new pages and sites without calling a webmaster every time you introduce something new.
– an understanding of copywriting principles so you can sketch out content for articles, revise pages and craft sales letters
– a content strategy so you make one piece of content do the work of three.
Take your first steps to creating a quick-change website by creating a Wordpress site. Learn more.
I’m covering these points starting Tuesday…at my New Workshop.
Comments (1)
Posted in website marketing
March 17th, 2010 at 01:29
Where can you get good copywriting classes? I hate it when I am stuck without any idea on how to write good copy for ads. My boss tells me that my choice of words aren’t good enough, or my words are too complex, or I don’t have the tone of the people I’m speaking to.. I mean, what the hell? As long as I’m writing good copy with interesting words, isn’t it enough? Maybe I need copywriting lessons. So, any idea where I can get copywriting lessons from an expert?