Posted on Saturday, 6th March 2010 by CopywritingCat
Service professionals increasingly realize they need to build a list to attract more clients. One way to build an opt-in email list is to become active in social networking media, such as Facebook, Twitter and Linked-in. It is easy to get caught up with posts and tweets, but you need to plan ahead to answer the question, “What if I attract followers with posts and tweets? How will they become prospects and clients?”
Therefore, to enjoy maximum benefits from these social media, you need to create three components: a series of posts, a social media profile, and a landing page where you send participants who want to get to know you better.
If you are a service business owner or independent professional who wants to get more clients online, you need to develop these components of social media. You will most likely find these activities extremely rewarding, because using social media is one of the most effective ways to build a list and even attract clients, as long as you use these tools effectively. Once you have a social media presence, you can draw people to your list. Once they are on your list, you can offer them opportunities to become clients.
Here are tips to apply copywriting principles to create the three critical components of your social media plan.
First, create your online bio, which is also known as a profile. Include information that will help readers decide whether to connect with you via social media. A quote or statement of your philosophy of life will probably not be helpful to reach new prospects who are unfamiliar with your business. Present yourself as an expert and as a potentially helpful resource.
Second, plan your posts so prospects can accomplish three things. They will get a sense that you are an expert in your field. They will learn about you as a three-dimensional person, but not so much that they feel uncomfortable. They also learn about specific classes, products and services you offer. These objectives must be balanced so prospects feel you are engaging with them, much as you would at a backyard barbecue.
Third, once you have become known, prospects may want to dig deeper beyond the social media contacts. They will click on the link in your profile. Where will you send them? A sales letter or opt-in page may be too strong, unless you have just tweeted or posted about a specific event. One option is to create special landing pages customized for social media.
Each of these components calls for an understanding of copywriting principles. You can learn these principles at my next workshop: http://www.OnlineClientAttractionBlueprint.com
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Tags: Professional Services Marketing, Social Marketing: Blogs
Posted in Social Marketing: Blogs, Tweets, Facebook & more, copywriting
