Posted on Saturday, 27th February 2010 by CopywritingCat
It’s a beautiful Saturday. And my dog doesn’t know it, but tomorrow she’s going to the Dog Lounge for a bath.
Now that makes me realize: There are some things I just don’t want to learn how to do…like wash the dog. Sure, it costs more, but I don’t have plumbing bills or therapy bills for a traumatized dog (not to mention the traumatized owner).
Then there are things I can do myself, but only after getting somebody to show me the way, step-by-step. When I got my first dog, Keesha, in 1998, I had never owned a dog before. We went to obedience class. Both of us were clueless but we made progress… and soon I was getting compliments on a well-behaved dog.
Subtlety is not one of my strengths so you probably know where I’m going with this. When you market yourself online, you realize you need compelling content. You might decide to turn the whole project over to someone else. For some people, that makes a lot of sense.
But you might want to get step-by-step guidance at a fraction of the investment of having someone write for you. If you resonate to this idea, then check out my forthcoming workshop: Copywritng for Client Attraction
Comments (4)
Tags: client attraction, copywriting, Professional Services Marketing
Posted in Internet Markting for Newbies, Professional Services Marketing, copywriting
February 28th, 2010 at 07:25
What they too have in common is they both involve human interaction. One gives unconditional love and the other can, with the right skill, give unconditional response.
February 28th, 2010 at 09:04
Brilliant observation, Rob! However, I have to say my dog’s love tends to be conditional on treats and dog beds. And I think clients’ response tends to be conditional on perceived benefits…their own version of treats. Then again, my dog is tends to be more demanding than most. LOL.
February 28th, 2010 at 10:22
I have a large dog and a small dog … Mutt & Jeff, you might say. Washing the small one is no problem for me to handle on my own. The large one? No way! I’ve tried it and it’s too time consuming and labor-intensive. I even tried to shave him down one summer and it took me three days to get the job done. I was exhausted and he looked like a disaster.
Trying to groom my large dog is like trying to do copywriting for client attraction without your step-by-step guidance. Ain’t gonna happen! The workshop sounds great.
February 28th, 2010 at 19:42
So true - my current dog has short hair so her grooming is less expensive. I’m always afraid of fur going down the drain and running up a plumbing bill!