Posted on Saturday, 20th February 2010 by CopywritingCat
Service professionals often realize they need to keep the pipeline filled in order to maintain a full practice. That means you need an opt-in list with targeted clients: people who have agreed to receive email messages from you. Many professionals use ezines, ecourses and special announcements to maintain and build relationships with their lists.
We know the strategy: Build a relationship with your list. But we often see a wide variety of tactics to support this strategy. Some marketing strategies call for a straightforward send-out of critical information. One successful marketer sends a weekly tip each week, just a paragraph or two. Others send detailed messages, with photos of family and friends, showing how they spend their leisure time. These photos allow the marketers to illustrate a lifestyle that shows “success.” When you are standing in front of a large house with a swimming pool and two large, high-maintenance dogs, your message is pretty clear.
From a copywriting perspective, the big question is, “Where do you get content to send to your list so you will build relationships effectively?” Here is one tip you can use immediately.
Invite readers to ask questions and then answer these questions in your blog and/or ezine. I have had strong, positive responses from ezine features written as advice columns. (Remember Dear Abby?)
Alternatively you can look for questions on forums and in your own email inbox. What are readers wondering about? Chances are, if one reader has a question, you answer will be relevant to many other readers. Trainers and teachers apply this concept all the time. They remind everyone, “If you have a question, you are probably not alone.”
For more ways to use copywriting for a Fabulous Online Presence, visit http://www.OnlineCatChat.com
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Tags: client attraction, copywriting
Posted in Professional Services Marketing, Social Marketing: Blogs, Tweets, Facebook & more, copywriting
