Posted on Friday, 23rd October 2009 by CopywritingCat
Copywriters vary in their familiarity with keywords and SEO. I do help clients choose keywords and incorporate them in the copy. I use the Google adwords keyword tool and I use Google adwords myself for testing.
One problem is that SEO and conversion sometimes conflict.
Keywords can help bring visitors to your website, but you have to be careful to avoid letting the keywords take over your content. Otherwise you may attract traffic but you won’t get conversions, which is the whole idea. Many marketers find that PayPerClick can bring traffic, but it’s usually not high quality traffic. Often the best quality traffic will come (depending on your market) from articles, book reviews, and social media.
At other times a marketing tactic will seem to go against SEO wisdom.These days many marketers have multiple URLs. We tend to use unique URLs to promote specific products and services. If I’m on a call it’s easier to say, “Go to “MakeWebsiteProfits.com” rather than, “Just hop over to http://www.copy-cat-copywriting.com/subscribe.html.” However, as one SEO person pointed out, search engines give credence to the “authority” of the site. If you’ve been around a long time, you get an edge in the ranking system.
Here’s a good summary:
http://www.copyblogger.com/seo-copywriting-is-dead/
and
http://www.copyblogger.com/seo-copywriting/
Most of the top marketers do not pay for hard-core SEO. They’re more likely to stand in front of the traffic instead of waiting to be searched.
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Posted in SEO and Organic Search, copywriting
