Posted on Saturday, 31st October 2009 by CopywritingCat
Clients often ask me to help write scripts to develop teleseminars that sell. Recently I listened to a teleseminar by a Famous Name. Half a dozen people recommended this call. I was psyched.But after listening I vowed I would never buy from this person.
Here’s how the call went. It’s not unique. I”ve heard DOZENS of teleseminars that follow the formula.
Beefore the call:
Resolve you will offer just ONE call, one time. No replay. No recording. Who cares if your listener has surgery that day? Who cares if her browser hiccups in the middle of your most important point?
First 10 minutes:
Greet old friends on the call. Talk about how happy you are to be here and how many people are listening. Your script should include lines like, “We had to add extra lines so all of you could call in.
Next 20 minutes:
Share your hard luck story. Talk about your hardscrabble childhood, your days of scrounging for money to pay the electric bill. Was your house repossessed? Were you sleeping in your car? Was your computer taken away so you had to use the equipment at Kinko’s? Go for it.
Then fast forward to where you are now. Talk about your great life: your cars, houses, boats and vacations. Talk about how you work an hour a day and spend the rest of the day enjoying your life.
Next 20 minutes: Talk about the problems your clients are having. They’re poor. They’ve never sold anything for more than $20. Quote testimonials like, “With just a few steps that I’ll show you later, I doubled my income in two weeks.” Sometimes they quote numbers: “You took my business from a measly little five figures to half a million…” Be careful to refer to “steps” but don’t whisper about what those steps might be.
Final minutes: Talk about how much you will help your audience. “Imagine just for a moment how different your business will look. Just think about having a step-by-step guide to reach your goal. Wouldn’t this be powerful? What would this look like to you? Look at what people are saying about me. Imagine you could get the same results. What is it costing you to stay where you are? If you’re not willing to take a chance and make this investment, why are you in business?”
Close with a special offer.”This call was designed to transform your mindset. You can begin to do things, just from this call.”
Do a final check: Did you give your audiences any valuable take-aways? Give them info they can use immediately? Then you’ve failed.
[OK, I give calls and I offer specials too.]
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Tags: teleseminars
Posted in mentors, teleseminars, website marketing
