Posted on Tuesday, 15th September 2009 by CopywritingCat
Recently I read a book from the Seattle Public Library. I’d seen the book featured at bookstores and the premise sounded good. Unfortunately, the book was hard to read. It was overwritten, disorganized and filled with details of dialgoue that didn’t need to be reproduced. I’m thinking, “Three stars. Max.”
To my amazement, four reviewers happily awarded this book the full five s tars. One reviewer wrote a glowing, detailed account of the boook.
Now, I’ve been reviewing a long time. I feel comfortable making certain judgments. What was wrong?
First, I looked up the other four reviewers. What other reviews had they written? None. What does this mean? They’re probably friends with the author. They’re not regular reviewers who will be objective.
Second, I look at the prices of copies offered in Amazon’s maretplace. With a popular new book, the price of used and other new books will be close to the full price of the new boo. Where there’s a big gap, you have a lot of used copies. Translation: a lot of people didn’t like the book.
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Tags: book marketing
Posted in writing a book
