Posted on Monday, 8th June 2009 by CopywritingCat
Yesterday we explored the difference between marketers who “go for broke” instead of “going broke.” Here are more secrets of service professionals who make success look easy.
First, they connect with the value of what they offer. Some ideas seem pretty far out to me. But somehow, these service professionals manage to attract clients who fill their practices. Meanwhile other professionals, whose services seem to have equal or greater value, struggle to get even two or three clients.
When you feel confident, you create attraction that feels magnetic, regardless of your belief system about natural and supernatural law. You speak clearly and communicate value easily. By contrast, if you’re not sure you can deliver value, prospective clients will pick up on your nonverbal communications.
Second, they display enormous energy and enthusiasm. They’re always writing articles, calling colleagues, developing programs and reaching out to prospects. They genuinely enjoy what they are doing. Ask, “If you had six months to live, what would you do?” They will probably answer, “Exactly what I am doing now.”
Third, they join a tribe. They mak
e contacts with business leaders in their community and top experts in their field. They are comfortable dealing with influentials. They enjoy meeting people who can open doors for them.
Corporate refugees often experience an edge at networking events because they understand the corporate world. When they encounter a potential contact at a networking meeting, they speak the same language. They deliver the verbal equivalent of the secret handshake.
If you don’t have a tribe, you can create one. Many successful online business owners have created powerful communities by attending conferences. Some have learned to leverage their participation in mentoring programs to develop networks that deliver business.
To learn more come to the Cat Chat this Thursday: my weekly free teleseminar with tips for professionals who want to attract clients and sell products with less effort.
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Tags: Professional Services Marketing
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