Posted on Monday, 15th June 2009 by CopywritingCat
Joint ventures are a very good way to increase your opt-in list, gain visibility and attract new clients. A joint venture takes place when any two people come together to create a class, product or promotion for their mutual benefit.
Example: Your Product + Jane’s Teleseminar. You have an information product that sells for $97. Jane agrees to interview you on a teleseminar program that introduces you and your product to a new audience. You win because you sell more copies of your information product, so you get more revenue. Your name also gets introduced to a new audience. Jane joins your affiliate program and gets 50% of all the revenue. She also benefits because her fans see that she attracts interesting guests who bring them information they couldn’t get otherwise.
Example: Sam’s Product + You List. Sam might have an information product. You agree to send a mailing to your list, presenting the product. You get 50% of the proceeds and Sam gets access to a new market as well as revenue he would not have obtained otherwise.
The question for online marketers is, “How do I connect with savvy business owners like Jane and Sam?” All too often, inexperienced business owners just dash off an email saying, “Hey, can we get together and do something?” They get responses ranging from a polite “No thanks” to a complete brush-off. Worse, they get known as pushy and unprofessional. Instead, you need to approach your proposal as a copywriting project.
That means identifying benefits and asking the all-important question: What’s In It For Me? Check out my two previous posts, where I go into quite a bit of detail.
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Posted in copywriting, joint ventures
