Posted on Wednesday, 27th May 2009 by CopywritingCat
I’ve been a long-time fan of Perry Marshall, ever since I heard him speak at one of Lorrie Morgan-Ferrero’s live events. Just that one talk gave me a whole new insight into the way the Internet works and I’ve never been the same since. I’ve bought several of his books and refer to them faithfully.
Typically I haven’t used Google Adwords for selling (although that will change soon). But I do use Adwords for testing. After listening to Perry, I bought his book. Then I ran a small test for one of my career-related products. I discovered I got more clickthroughs from “mid-life” than “midlife.” That shook me to the core. And that’s just the beginning.
Perry also has enormous integrity. How do I know? First off, Perry is one of the few marketers I know who regularly sends out friendly emails to his mailing list without a single sales pitch. (I keep meaning to do that myself, but somehow I always sneak something in.) He shares stories from his own life and relates his experience to his current marketing philosophy.
And I know he’s honest. Once out of the blue I got a commission check from Perry. I had no idea I’d made the sale. I probably wouldn’t have noticed if he hadn’t sent it. But he did.
So I’m delighted to see that Perry is offering a really good boot camp to introduce ordinary marketers to the power of Google adwords. True to his spirit, Perry’s offering a jaw-dropping guarantee: see a significant sales increase — and he’s committing to numbers! — or get your money back.
Perry was the first person to teach adwords and he’s still among the best.
Don’t miss this opportunity, if you’re a beginner or intermediate. Click here to learn more.
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Tags: conversion
Posted in Internet Markting for Newbies, Professional Services Marketing
