Posted on Thursday, 9th April 2009 by CopywritingCat
Website copywriting lets you create relationships that can last a business lifetime.
Let’s say you’re a consultant who specializes in warehouse layout design.
Walter the Widget Guy comes to your site. Walter’s warehouse is beginning to feel crowded. He’s starting to search for solutions. But he’s still got a few feet of cubic space so he doesn’t feel desperate.
“Mm…this consultant seems like a good choice,” he says. But then he clicks away.
Two months later, his warehouse is bursting at the seams. He’s run the numbers: he really doesn’t want to buy another building. He vaguely remembers seeing a few web sites for consultants he liked…but who on earth were they?
This time around, Will might not even reach your website before he makes a hiring decision. You’ve lost a lucrative client.
But suppose your website motivates visitors to leave their names and email addresses before they click away. You offer a free Report: 5 Ways to Expand Your Warehouse Space Without Moving To a New Building. Walter starts getting helpful tips every week or two, delivered through your ezine or blog updates. Maybe you’ve sent podcasts or invited Walter to some teleseminars.
Now Walter the Widget Guy feels he has a relationship with you (if you’ve delivered helpful content in your e-zine). Just as he’s feeling desperate, he remembers your name.
You have a very good chance of getting hired. You’re almost guaranteed to be on Will’s short list of consultants to interview. In fact, if your content stands out above the crowd, you might be the only resource on Walter’s short list.
And you haven’t even eaten one rubber chicken wing.
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Tags: copywriting, web site marketing
Posted in copywriting, networking, strategy, teleseminars, website marketing
