Posted on Wednesday, 4th March 2009 by CopywritingCat
Online marketers have one major goal: increase your opt-in list. We measure success by list size. A big list *usually* means you are doing something right.
A big list won’t do much good unless it’s also a targeted list. That means you have a list of subscribers who will stay with you when you send solo mailings, inviting them to buy a product or attend a teleseminar. They won’t run away screaming when your headline has a typo or your link doesn’t work, unless it happens a lot.
One technique you can use is the “squeeze page.”
Your site is named “mygreatsite.biz” but when visitors go there, they see a sales letter for your no-cost ezine. Will they sign up?
In some markets, the squeeze page works really well. In others, you will turn away your most promising leads. Typically, squeeze pages work best when you provide some content instead of just a sales pitch.
You also have to think about returning visitors. They’ve already subscribed. Do they have to re-subscribe? Or is there a button to click to enter the site?
Of course, you have to write good copy for your squeeze page. You need to demonstrate strong benefits and you need to understand the problems that motivate your visitors to seek solutions.
You can also try a hovering pop-up. I have them on both my sites and they work. But I would test against a page with no pop-up, just a subscription box.
We will be discussing this topic more on Thursday’s teleclass.
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