Posted on Saturday, 15th November 2008 by CopywritingCat
An interesting site for a Mindpower Inc.., a marketing agency:
They’re obviously doing well: lots of employees and they’re running ads to look for more. So they won’t ask me for a cat scan. If they did, I’d be critical.
This site breaks all the rules of website copywriting. The site calls attention to itself — not the benefits the agency delivers. It does deliver a mouth-watering set of benefits for prospective employees: great space, casual dress code, and smart people.
I’m intrigued by the home page graphic with the dog barking to invite visitors to enter. You can’t help clicking on the door. It’s always dangerous to include sound on a home page. Sometimes your visitors are sitting in a coffee shop or an office open space. Maybe the CEOs who hire the agency are leaning back in their private office chairs, but candidates for jobs could be anywhere.
When a company breaks the rules and succeeds, I stop and ask why. Here I think the company’s website is a live demo for the work it does. Instead of saying, “We’re different and we’re creative,” the website practically screams, “Hey folks - -it doesn’t get more creative than this!”
Still, I wish they used bigger type. Maybe they employ mostly twenty-somethings.The employee group photo shows attactive folks who are casual but neat…and not a day over 28.
I’d like to think they get hired occasionally by someone who’s passed the Big 30 or even Big 40.
And I would like to see the dog be a component of the theme, intead of just a gimmick on page 1. It’s always a trade-off with dogs and it’s easy to err on the side of cutes-y.
But I can’t say too much about the dog. My own blog gave in to the cute-sink a long time ago.
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Posted in Cat Scans, creativity
