Posted on Thursday, 19th June 2008 by CopywritingCat
“Blogging seems like a chore. Do I really need one more marketing activity in my life?”
For many business owners, the answer will be a firm “yes.” I’m meeting more and more indie business owners who tell me, “I’m getting more business through my blog than any other source.”
But it’s not a given. You have to write entries at least 3 times a week…some say 4 to 5 times a week. Since I increased my own blogging activity, I’ve noticed more comments, more subscribers and even more queries and customers.
So what do you do when faced with that small space, already dated, begging for words?
(1) Find an article, news release or blog entry on your topic in an online source.
If you’re really an expert on your topic, you’ll rarely agree 100% with the article. If you do, you can just set up a live link with a few sentences.
But it’s more fun if you disagree with at least one part of the article. I just read a WSJ article for executives entering a new job. The article urged new employees to keep asking the boss for feedback…every single week.
Gimme a break. Can you imagine a new employee hounding the boss with that infamous “How am I doing” question? That’s probably going to my career blog soon.
It’s even more fun if a lot of people like the article and disagree with me. Then I get comments.
(2) Review a book, movie, play or TV show — and relate the topic to yours.
It can be a stretch, but often you’re attracted to off-duty entertainment because it meshes with your business or career passion. I just wrote a blog entry on Carrier, the PBS series about sailors on the USS Nimitz. I was hooked. If you hear of a Carrier Recovery program, count me in.
So I blogged a couple of entries about “extreme careers” and got some of my best comments ever.
(3) Answer a question posed by a client, prospect or seminar attendee.
You may answer the client at length (because she’s paying you) or decline to take a seminar question (because he’s off-topic). But you can answer these questions in your blog…a shorter version of what you told your client, a longer version of what you said at your talk.
More on blogging…learn from the pros: the Blog Squad.
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Tags: blogs, Social Marketing: Blogs, Tweets, Facebook & more
Posted in Social Marketing: Blogs, Tweets, Facebook & more
