Posted on Tuesday, 29th April 2008 by CopywritingCat
Have you heard the story of the inebriated gentleman who had lost his car keys? He was looking for them under the street light. When a passerby asked, “Where did you lose your keys?” he pointed to a spot several feet away, well outside the circle of brightness.
“So why are you looking here?” asked the passing stranger, whose only drink that day had been coffee.
“Because it’s too dark over there.”
Go ahead and laugh, but a lot of folks use this strategy for their Internet marketing. Dozens of times, I hear someone saying, “I couldn’t get a good ranking with life coach…but I can get to a Page 1 on google with basket weaving classes. OK, that’s not exactly what I do, but I am Number One.”
I can’t use a real example so , while this one may seem far-fetched, you can get the idea. The problem is: very few people are searching for coaches when they click on “basket weaving.” And I suspect not a whole lot of folks are looking for “basket weaving” anyway.
What’s the answer? Forget about being Number 1 on google, if you’re in a tough market. Instead, put your energy into article marketing. Hold teleseminars and write online press releases. Use keywords that your target market uses. You might even be a candidate for google adwords.
I’ve met a few people who followed these strategies and then found themselves on Page 1….effortlessly…in the category they want.
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Tags: keywords, SEO
Posted in SEO and Organic Search, website marketing
