Posted on Wednesday, 1st July 2009 by CopywritingCat
Independent professionals often face challenges when friends and family share stories about their professional activities. Often we know they’re making a mistake. For instance, you might realize that your friend’s new web site is a disaster waiting to happen. Your challenge becomes, “Should I say something to my friend? Or keep quiet to preserve the friendship?”
For example, suppose someone casually mentions writing a book. The book was supposed to be a combination of memoir, advice and inspiration. You realize that mixed-genre books can be harder to sell than space heaters in Houston in July. You suspect this friend needs a new agent. What should you say?
Or suppose you are a career coach and a good friend has been laid off from a job she loved. Should you point out that her resume will work against her? Or recommend some networking strategies? Maybe even suggest a book?
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Tags: Professional Services Marketing
Posted in Professional Services Marketing
