Posted on Saturday, 13th March 2010 by CopywritingCat
Recently a client teased me a little about spelling errors. I was asking how to spell the name of her website. I found myself getting flustered. I’ve always been a great speller. Typos are another story.
A typo is a typographical error. It happens when you’re typing really fast and you inadvertently leave out a letter. Sometimes your keyboard sticks; for awhile, my keyboard was resisting the letter “n.” Or the space bar doesn’t quite catch so two words run together.
Believe it or not, I run spell-check on everything I sent out. But…I admit it. Every so often I go back and make changes, then forget to run the spell-check. Some spell-checking systems are better than others; Word is better than Dreamweaver, for instance. TextWrangler doesn’t catch things like repeated words.
Ultimately I’ve learned to accept that things will go out with spelling errors. When you work online, the sheer volume of content you create can be staggering. Once I met someone who had worked for Microsoft. (When you live in Seattle, half the people you meet are working for Microsoft or a Microsoft vendor.) She told me, “We had professional copy editors who read our outgoing proposals and reports two or three times. And we still had spelling errors and typos.”
What a relief.
- One marketer offers a bonus to readers who catch spelling, grammar and punctuation errors.
- Another posts a note on the first page of all his ebooks: “I know some of you live to catch spelling errors so I left a few for you to catch.”
What do you do? And how do you feel about this?
Comments (0)
Tags: copywriting
Posted in copywriting
